I am sure that I have mentioned in previous posts about our love of coffee in this household. Every morning, I wake up and turn on the water (we use a French press), choose the grounds (grind them if need be) and add a little bit of salt (it cuts the bitterness - helpful tip). So, we enjoy trying different roasts and blends.
I recently acquired this coffee, even though I am not a huge dark roast fan. It's too bitter and strong for me, but that does not mean I will not drink it. It just means I will use a little more creamer. My husband however, is a huge fan of dark roasts. It gives him the extra kick that he needs in the morning.
So, my take on this coffee when it's black is that it is strong, not the strongest I have ever had, but it certainly has some oomph. I put a little extra creamer in my mug and then it was perfect. It had a smooth and bold flavor. My husband loved it just the way it was. It might not be his favorite coffee, but I think it definitely made the top ten. He drinks two mugs of it before he goes to work every morning.
Full disclosure: I was sent this product free of charge in exchange for an honest and unbiased review.